We Are Barbie

Treating over 100 dolls as an art project, to best illustrate the incredible array of dolls who are The Fashionistas, invited a delightful and intense pre-production, shoot and edit. The video positively highlights the brand’s evolution to be the most diverse fashion doll line on the market, and the impact it has had on young fans who can now find dolls that looks like them has been overwhelmingly positive.