Meineke “Kid President: General Car Care”

With the genuine charm of a 9-year old affectionately known as “Kid President” paving the way, the creatives, the director, the editor, the music company and I joined forces to make the project fun, first and foremost. From a ping pong table and name tags being required on set, to the edit bay where the team and I laughed way more than is normal in a day’s work, this project was full of smiles at every point. The agency’s brief for their client was to sell car services in a way that even a 10-year old could understand, and so who better than the smartest (almost) 10-year old out there?! Producing this 5 TV spot campaign with additional materials for industrial and PR was a total pleasure!