Creatable World: Launch Video

In every production, one must make the time to discover all the important values that will make the video as special – in this case – as the actual product. Creatable World brought together a group of filmmakers who cared even more than usual about what we do. With a brilliant casting director, we found a cast that represents diversity and inclusion. With talented music partners, we created incredible tracks. (Adult Video has an anthemic build, while the Product Launch for Kids is catchy and sings, “I’ve got to be me!”). On set and in the edit, I assembled a team of people who helped find these moments – those special frames of a second, one witness that best represent humanity. And every step of the way I walked alongside the Creative Team who wrote such a beautiful script, and the Marketing team who helped us to push forward such a special launch. (In total, I produced the Adult Launch Video, the Kids Product Launch Spots, the still photo shoot, the Demo Video, and a Music Video.)