Beats by Dre “2Chainz / Hammer”

With less than 3 days notice, production, agency, and client worked closely together to produce 2 spots featuring rapper, 2Chainz. We had him for a limited time, and so shot what we could with him, and then did close ups and effects shots at a later time. His swagger, the song, and the photography work together beautifully to convey the tagline, “RESPECT THE MUSIC” for Beats.